Customer Grading System | Bockman's Auto, Truck & Tire

Elite

These are your rockstars! Elite customers visit frequently, spend more per visit, and are the backbone of your shop's revenue.

VIP Customer

Average RO is at least $927
3 or more services in the Analysis Period
Last service was in the past 2 months 5 days

Great Customer

Average RO is at least $582
3 or more services in the Analysis Period
Last service was in the past 3 months 16 days

Loyal Customer

Average RO is at least $263
3 or more services in the Analysis Period
Last service was in the past 7 months 12 days

Steadfast

Your loyal supporters, the Steadfast customers, keep your business running smoothly.

Good Customer

Average RO is at least $87
2 or more services in the Analysis Period
Last service was in the past 9 months 27 days

So So Customer

Average RO is less than $102
2 or more services in the Analysis Period
Last service was in the past 1 year 26 days

Existing Customer-Slipping

2 or more services in the Analysis Period
Service was between 1 year 26 days and 1 year 4 months 18 days ago

New Customer

These are the fresh faces who may become loyal patrons with the right approach.

New Customer

Only 1 service
Service was in the past 4 months 18 days

New Customer-Slipping

Only 1 service
Service was between 4 months 18 days and 9 months 16 days ago

At-Risk

This group might be slipping away. They haven't visited in a while, and a gentle nudge can bring them back before they head to a competitor.

Existing Customer-Last Chance

2 or more services in the Analysis Period
Last service was between 1 year 4 months 18 days and 1 year 8 months 5 days ago

New Customer-Last Chance

Only 1 service
Service was between 1 year 4 months 18 days and 1 year 8 months 5 days ago

Inactive

These customers haven't visited your shop in a long time. They may have found a new mechanic, or perhaps life got busy, and car maintenance fell by the wayside.

Lost Customer

2 or more services in the Analysis Period
Last service was more than 1 year 8 months 5 days ago

One and Done

Only 1 service
Service was more than 1 year 8 months 5 days ago

Understanding the Grades

All Grades are based on Average RO

Customer Grades

A+

above $2,084

$1,389 to $2,084

A-

$806 to $1,389

$506 to $806

$160 to $506

$62 to $160

below $62

VIP Grades

A+

above $2,084

$1,438 to $2,084

A-

$927 to $1,438

Customer Lifecycle Timeline

Visual representation of when customers fall into each segment based on their last service date

Today

4 m

8 m

1 y

1 y 4 m

1 y 8 m

2 y

VIP Customer

now — 2m 5d

Great Customer

now — 3m 16d

Loyal Customer

now — 7m 12d

Good Customer

now — 9m 27d

So So Customer

now — 1y 26d

Existing-Slipping

1y 26d — 1y 4m 18d

Existing-Last Chance

1y 4m 18d — 1y 8m 5d

Lost Customer

1y 8m 5d+

New Customer

now — 4m 18d

New-Slipping

4m 18d — 1y 26d

New-Last Chance

1y 26d — 1y 8m 5d

One and Done

1y 8m 5d+