The Probability Pulse

Probability tells us when to speak. The return window tells us what to say.
Zone 1
High Confidence
Zone 2
Optimal Intervention
Zone 3
At-Risk
Zone 4
Rescue Mode
Zone 5
Lost
Return Window — the date the system predicts each customer should be back, based on their own service rhythm
VIP Customer
Great Customer
Loyal Customer
Good Customer
So So Customer
Existing-Slipping
Existing-Last Chance
Lost Customer
New Customer
New-Slipping
New-Last Chance
One and Done
Appointment-Triggered
Before Service
Confirmation fires at booking · Reminder fires 1 day before · Day-of fires morning of appointment
At Booking Day Before Day Of
Elite
VIP Customer
Great Customer
Loyal Customer
Steadfast
Good Customer
So So Customer
New Customer
New Customer
At-Risk
Existing-Slipping
Existing-Last Chance
Inactive
Lost Customer
One and Done

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