Most shops lose customers between visits: not because they did bad work, but because they went silent. These four systems end that silence and keep the customer and the shop connected.
Every customer gets a grade based on their actual spending and visit history. This screen explains what each grade means: what separates a VIP from a Loyal customer, a So-So from an At-Risk, and when a customer officially becomes One and Done.
28 communication triggers across 5 probability zones and 12 customer types. The right message fires when the math says the customer is most likely to return. Not on a calendar schedule. Not on a hunch.
A trusted hands a customer a gift card to a trusted local business. That business hands theirs right back. No ad spend. No cold outreach. The referral works because trust is already there.
Rewards balance, vehicles, appointment, deals, and cross-pollinator offers from local businesses. The cross-pollinators update based on where the customer is and what's ahead of them. Local events surface by distance. Charity causes let them put their rewards dollars toward something beyond their next oil change.
These four systems are being tested and improved with shops that are part of of Project WE. This isn't a roadmap of ideas. It's a roadmap of things that work. Of functions that are being made faster, smarter, and more connected. Every piece feeds the next. The loop closes when a customer returns and sends someone else.